Privacy Policy

1. Information We Collect

l4441 collects personal information from you in several ways: directly when you register or interact with our platform, automatically as you browse and use our services, and from trusted third-party sources where necessary to verify your identity or process payments. We only collect data that is relevant and proportionate to the purposes described in this Privacy Policy.

1.1 Information You Provide Directly

When you create an l4441 account or interact with our support team, you provide us with information that may include:

• Identity data: Full legal name, date of birth, gender, and nationality as stated on your official identification document.
• Contact data: Email address, mobile phone number (including the bKash, Nagad, or Rocket number associated with your account), and residential address in Bangladesh.
• Account credentials: Username and encrypted password. We never store your password in plain text.
• Verification documents: Copies of government-issued identification such as your National Identity Card (NID), passport, or driving licence, and proof of address documents submitted during KYC procedures.
• Financial data: Payment method details, deposit and withdrawal history, and transaction records associated with your l4441 account. Note that full card numbers are not stored by l4441; payment card processing is handled by our certified payment partners.
• Communications: Records of your correspondence with our support team via email, live chat, or WhatsApp, including the content of those exchanges.

1.2 Information Collected Automatically

When you access the l4441 website or platform, our systems automatically collect certain technical information, including:

• Device and browser data: IP address, device type, operating system, browser type and version, screen resolution, and language settings.
• Usage data: Pages visited, time spent on each page, game sessions initiated, wagers placed, features accessed, and navigation paths through the platform.
• Session data: Login timestamps, session duration, and log-out events.
• Cookie and tracking data: Information collected via cookies and similar technologies as described in Section 4 of this policy.

1.3 Information from Third Parties

In certain circumstances l4441 may receive personal data about you from third-party sources, including payment processors confirming transaction status, identity verification service providers conducting KYC checks, and fraud prevention databases. We use such information only for the purposes for which it was obtained and handle it in accordance with this Privacy Policy.

2. How We Use Your Data

l4441 processes your personal information for clearly defined purposes, each of which rests on a lawful basis. The table below summarises how we use your data and the corresponding justification for each use.

2.1 Marketing Communications

l4441 will only send you promotional emails, SMS notifications, or WhatsApp messages relating to bonuses, seasonal offers (such as Eid promotions or BPL cricket specials), and platform updates if you have expressly opted in to receive such communications during registration or subsequently through your account settings. You may withdraw consent for marketing communications at any time by updating your notification preferences in your account settings or by contacting our support team at [email protected].

2.2 Automated Decision-Making

l4441 may use automated processing to assess certain activities on your account, such as flagging unusual transaction patterns for fraud review or identifying gameplay behaviour that may indicate responsible gaming concerns. Where a significant decision affecting your account is made through automated means, you have the right to request human review of that decision by contacting our support team.

3. Data Sharing & Third Parties

l4441 does not sell, rent, or trade your personal information to any third party. We share data only in the limited circumstances described below, and only to the extent necessary to fulfil each stated purpose.

3.1 Payment Processors

To facilitate deposits and withdrawals in BDT, l4441 shares necessary financial and identity data with our payment partners, which include bKash, Nagad, Rocket, Upay, Visa, Mastercard, and Dutch-Bangla Bank. Each of these partners operates under its own privacy and data protection obligations, and l4441 engages only with payment processors that maintain standards consistent with this policy.

3.2 Identity Verification Providers

As part of our KYC obligations, l4441 may share identity document data with third-party verification service providers. These providers are engaged solely to confirm identity and are contractually prohibited from using your data for any other purpose.

3.3 Game Technology Providers

Games on the l4441 platform are supplied by third-party studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. These providers may receive anonymised session and gameplay data for the purposes of game operation, fairness auditing, and technical support. No personally identifiable information is shared with game providers unless strictly required for technical incident resolution.

3.4 Legal and Regulatory Disclosure

l4441 may disclose personal information to law enforcement agencies, financial intelligence units, or other competent authorities where required to do so by applicable law, court order, or regulation. In such cases, l4441 will disclose only the minimum information required to satisfy the legal obligation and will notify you of the disclosure where legally permitted to do so.

4. Cookies & Tracking Technologies

l4441 uses cookies — small text files stored on your device — and similar technologies such as local storage and session tokens to deliver a functional, personalised, and secure platform experience. Below is a description of the cookie categories we use.

4.1 Essential Cookies

These cookies are strictly necessary for the platform to function. They manage your login session, maintain your account state between page loads, and support core security features. Essential cookies cannot be disabled without severely impacting your ability to use the platform.

4.2 Functional Cookies

Functional cookies remember your preferences — such as your selected language, preferred game view, or most recently visited game categories — so that you do not have to reconfigure them on each visit. These cookies improve the quality of your experience but are not strictly necessary for core functionality.

4.3 Analytics Cookies

l4441 uses anonymised analytics cookies to understand how visitors interact with the platform, which pages generate the most engagement, where players drop off, and how features are used. The data collected through analytics cookies is aggregated and does not identify individual users. We use this data exclusively to improve platform design, navigation, and performance.

4.4 Managing Your Cookie Preferences

You can manage or disable non-essential cookies through your browser settings at any time. Please be aware that disabling functional or analytics cookies may affect the usability of certain features. Disabling essential cookies will prevent you from logging in and using the platform. For detailed guidance on managing cookies in your specific browser, please refer to your browser's help documentation.

5. Data Security & Storage

l4441 takes the security of your personal data seriously and implements a layered set of technical and organisational measures to protect against unauthorised access, disclosure, alteration, or destruction. Our key security measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your browser or app and our servers.
• Encrypted storage of sensitive fields including passwords (stored as one-way hashes), payment data, and identity documents.
• Access controls ensuring that only authorised l4441 personnel with a legitimate need can access personal data, and that all such access is logged and audited.
• Firewalls and intrusion detection systems monitoring our infrastructure for suspicious activity on a continuous basis.
• Regular security audits and vulnerability assessments conducted by independent security specialists.
• Staff training on data handling best practices and responsibilities under this Privacy Policy.

Despite these measures, no online platform can guarantee absolute security. In the unlikely event of a data breach that is likely to result in a risk to your rights or interests, l4441 will notify affected users promptly and take all reasonable steps to contain and remediate the incident.

6. Data Retention

l4441 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply as a general guide:

When the applicable retention period expires, l4441 will securely delete or anonymise the relevant personal data so that it can no longer be linked to an identifiable individual. If you request account closure, we will begin the deletion process for data not subject to mandatory retention obligations within 30 days of confirming your identity.

7. Your Privacy Rights

As a player on the l4441 platform, you hold a meaningful set of rights over your personal data. l4441 is committed to honouring these rights in a timely, transparent, and practical manner. Your rights include the following:

7.1 Right of Access

You have the right to request a copy of the personal data l4441 holds about you. We will provide this information in a clear, structured format within a reasonable timeframe following receipt of a verified request.

7.2 Right to Rectification

If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. For account details you can amend directly (such as your email address or phone number), you may do so through your account settings. For data that requires staff intervention (such as your registered name or date of birth), please contact our support team.

7.3 Right to Erasure

In certain circumstances, you may request that l4441 delete the personal data we hold about you — for example, if the data is no longer necessary for the purpose it was collected, or if you withdraw consent for a consent-based processing activity. This right is subject to overriding obligations we have to retain data for regulatory and legal compliance purposes.

7.4 Right to Restrict Processing

You may request that l4441 restrict the processing of your personal data in specific circumstances, such as while the accuracy of data you have disputed is under review, or while you are assessing whether to object to processing based on legitimate interests.

7.5 Right to Data Portability

Where processing is based on your consent or the performance of a contract, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format, and to request that this data be transmitted to another controller where technically feasible.

7.6 Right to Object

You have the right to object at any time to the processing of your personal data for direct marketing purposes. You may also object to processing based on l4441's legitimate interests, though in such cases l4441 may be able to demonstrate compelling grounds that override your objection.

7.7 Exercising Your Rights

To exercise any of the rights described above, please contact our Data Protection team by email at [email protected] with the subject line "Privacy Rights Request". We will acknowledge your request within 5 business days and respond in full within 30 days. We may request proof of identity before processing your request to ensure the security of your data.

8. Updates to This Policy

l4441 reviews and updates this Privacy Policy periodically to reflect changes in our data practices, platform features, applicable law, or regulatory guidance. The effective date at the top of this document indicates when the current version was last revised.

When we make material changes to this policy — meaning changes that significantly affect how we collect, use, or share your personal data — we will notify you by sending an email to your registered address or by displaying a prominent notice on the l4441 platform prior to the changes taking effect. We encourage you to review this page regularly so you remain informed about how l4441 protects your privacy.

For non-material changes, such as clarifications, typographic corrections, or updated contact information, we will update the effective date and publish the revised policy without separate notification. Your continued use of the l4441 platform following the publication of any updated Privacy Policy constitutes your acknowledgement of the revised terms.

If you have any questions about this Privacy Policy or about how l4441 handles your personal data, please do not hesitate to contact our support team. Email: [email protected]. Support is available 24/7 via live chat on the platform, and email responses are provided within 4 hours. WhatsApp support is available 09:00–22:00 BST (UTC+6).